Review of Mr Porter Fall 2024 Ad Campaign by Art Director Rae Fernandez
Mr Porter explores the many style possibilities of between-season dressing with its new Pre-Fall 2024 campaign by art director Rae Fernandez with stylist Kristen Neillie.
Tapping into a mood of elegant effortlessness, the campaign champions versatile transitional pieces from the digital menswear retailer’s leading brands, including Acne Studios, Bottega Veneta, Loewe, Loro Piana, mfpen, Saint Laurent, and Church’s.
The simple portraits put these curated looks squarely at the forefront of the imagery, but support their bright seasonal spirit through thoughtfully selected backdrops of soft blue, yellow, cream, and rust that subtly points to the environmental atmosphere as summer transitions into fall.
It’s a simple yet effective lookbook approach that makes sense for Mr Porter’s social media and website, emphasizing a versatile spectrum of menswear staples but seeing it through a cohesive lens.
Art Director | Rae Fernandez
Stylist | Kristen Neillie
Fashion Assistant | Tamryn Charteris