Mr Porter High Summer 2025 Ad Campaign

Review of Mr Porter High Summer 2025 Ad Campaign by Art Director and Photographer Elizabeth Cooney with model Tino Chinyani

Mr Porter welcomes the warmth of the new season with its High Summer 2025 campaign, a celebration of relaxed elegance and artisanal sophistication. Captured by photographer Elizabeth Cooney with styling by Helen Broadfoot, the campaign highlights a curated edit of summer essentials, drawing from coveted brands such as Dries Van Noten, Loewe, The Elder Statesman, and Kartik Research. Designed as an homage to sun-soaked escapism and quiet luxury, the campaign thoughtfully bridges Mr Porter’s ethos of enduring style with the carefree energy of the season.

The visual narrative unfolds across rugged coastal landscapes and vibrant city streets, where model Tino Chinyani personifies a modern nomad caught between nature and urbanity. Against sun-bleached rocks and golden-hour skies, sartorial pieces — linen shirts with intricate embroidery, sequined shorts shimmering against the tide, airy oversized knits — breathe naturally into the scenery. The images radiate a gentle warmth, embracing both the solitary poetry of nature and the casual nonchalance of city life. The campaign’s muted palette, punctuated by playful notes of bubblegum pinks and turquoise jewelry, smartly captures the fleeting, dreamlike quality of high summer.

At its best, the campaign succeeds in distilling a refined and wearable idea of luxury, rooted in craftsmanship and a genuine love for design. There’s a natural ease to the styling that feels authentic rather than styled-into-being, a subtle triumph in an age increasingly dominated by over-curation. Yet one could wish for a deeper exploration of narrative; while the images are beautiful, they sometimes risk blending into a broader landscape of tasteful but predictable luxury storytelling. A slightly more surprising tension between the artisanal and the everyday could have pushed the series from beautiful to unforgettable. Still, the campaign’s clear focus on texture, craft, and an unforced sensuality speaks eloquently to Mr Porter’s cultivated audience.

This campaign reminds us that sometimes the boldest statement is knowing when to whisper. Mr Porter doesn’t shout its presence — it simply opens the window, lets the breeze in, and invites us to dress accordingly.