From romantic sailors to salt-kissed memories, SS25 blends nostalgia with surrealism
For Spring/Summer 2025, MSGM partners with British artist Luke Edward Hall, bringing his colorful, dreamlike illustrations into a collection shaped by sea, memory, and nostalgia.
Inspired by an imaginary coastal city bathed in sun and salt air, the collection is infused with Hall’s expressive universe—romantic sailors, mythological creatures, and wistful faces—printed across oversized shirts and soft knits. These fluid illustrations echo the emotional spirit of the season: carefree youth, fleeting summer love, and the magic of seaside days.
Known for blending classical references with whimsical fantasy, Hall trained in menswear at Central Saint Martins and now works from a barn studio in the English countryside. His art reflects a love of the past and a vivid imagination—perfectly aligned with Massimo Giorgetti’s poetic vision for MSGM.
The collaboration forms a dialogue between Giorgetti’s Mediterranean reverie and Hall’s nostalgic storytelling, resulting in a collection that feels both rooted in tradition and dreamily surreal.
