Mugler Spring 2025 Ad Campaign

Review of Mugler Spring 2025 Ad Campaign by Creative Director Casey Cadwallader, Art Director Katharina Korbjuhn, and Photographer Thue Nørgaard with models Lidia Judickaite and Nyaduola Gabriel

Mugler serves delicate and dangerous beauty with its new Spring 2025 campaign, captured by photographer Thue Nørgaard.

Casey Cadwallader’s latest collection dove into fashion’s classic fascination with flowers – but in a distinctively Mugler way, seeing this eternal emblem with an extraterrestrially sexy edge. The campaign imagery lets this design perspective speak for itself, with Nørgaard capturing models Lidia Judickaite and Nyaduola Gabriel before simple studio backdrops with colors that offset or augment the angular elegance of the collection.

While Mugler’s artfully crafted and high-concept approach to design might deserve a more conceptual, creative campaign, the imagery does serve its purpose as a simple conveyance of the energy behind the brand’s latest collection.