Mulberry 'A Return to Somerset' Spring 2025 Ad Campaign

Review of Mulberry ‘A Return to Somerset’ Spring 2025 Ad Campaign by Photographer Felix Cooper with models Erin O’Connor and Kesewa Aboah

Set inside Mulberry’s own Somerset factory, the brand’s Spring 2025 campaign takes a documentary-style approach to highlight the British label’s craftsmanship and legacy. Photographed by Felix Cooper, the images offer a casual peek behind the curtain of production, framing the factory floor not just as a site of manufacturing, but as a kind of domestic scene for its leather goods.

Supermodel Erin O’Connor and artist Kesewa Aboah are pictured in quirky, composed moments of interaction with the space — a kiss on a handbag, a recline on a workshop cart — as they model both new and returning styles. These include the newly launched Suede Tote, the Top Handle Amberley, and refreshed classics like the Mini Soft Bayswater and Mini Islington. There’s also a nod to sustainability with a restored pre-loved Amberley satchel, a reminder of the brand’s Mulberry Exchange resale program.

Visually, the campaign balances industry and intimacy: fluorescent-lit interiors, factory machinery, and cardboard boxes are met with elevated styling and theatrical silhouettes. The tone is lighthearted but rooted in real production spaces, a move that reflects Mulberry’s continued alignment with values of heritage, sustainability, and transparency.

While the contrast between setting and styling offers intrigue, the overall concept might feel overly restrained for viewers seeking more narrative flair or emotional pull. Still, by positioning the factory itself as the campaign’s main character, Mulberry successfully reiterates its longstanding commitment to British craft.