Mytheresa Completes Yoox Net-a-Porter Acquisition, Sets Stage for Digital Luxury Domination
Mytheresa has officially completed its acquisition of Yoox Net-a-Porter (YNAP) from Richemont, marking a pivotal consolidation in the world of luxury e-commerce. With the deal now finalized and regulatory hurdles cleared, Mytheresa emerges as the 100 percent owner of YNAP, positioning itself to create one of the largest digital luxury groups globally.
This new combined entity will be known as LuxExperience B.V. and is set to begin trading under the ticker “LUXE” on the New York Stock Exchange starting May 1. The transformation comes with significant backing: Richemont has secured a 33 percent stake in Mytheresa’s fully diluted share capital, following the share exchange that formed part of the acquisition. The transaction also brings Mytheresa a net cash infusion of 555 million euros, providing both fuel and flexibility for integration and restructuring over the coming years.
Under this umbrella, Mytheresa, Net-a-Porter, and Mr Porter will each retain distinct identities, aiming to leverage their complementary strengths to reach new markets and customers. Off-price divisions Yoox and The Outnet will remain operationally separate, with the goal of simplifying the group’s business model for greater efficiency.
The group’s leadership team sees the merger as a watershed moment, laying the foundation to deliver more value for shareholders, brand partners, and luxury shoppers worldwide. The roadmap includes tapping into synergies across infrastructure, technology, and logistics, while streamlining operations for improved agility and profitability.
The integration process is expected to span two to three years, with Mytheresa’s operational know-how and proprietary technology serving as the backbone for this ambitious transformation. At the same time, YNAP’s white label service will be wound down as Richemont’s maisons migrate their online stores to new platforms.
Looking ahead, Mytheresa is charting a course for LuxExperience to reach 4 billion euros in gross merchandise value in the medium term, a bold target that underscores the company’s intent to lead the next chapter in digital luxury retail.