A bakery-meets-boutique concept brings festive nostalgia to New York’s luxury shopping scene
Luxury digital platform Mytheresa is teaming up with Manhattan’s beloved bakery Hani’s for a limited-run holiday experience designed to charm both dessert devotees and fashion purists. From December 4 to 14, the collaborative Mytheresa x Hani’s Holiday Gift Shop opens its doors at 764 Madison Avenue, transforming the uptown address into a destination where confectionary nostalgia meets high-fashion refinement.
Conceived as an immersive bakery-meets-boutique, the pop-up invites guests into a multisensory world where the scent of fresh pastries mingles with the tactile pleasure of perusing a tightly curated edit of luxury gifts. Visitors can expect an assortment that spans accessories, fine jewelry, home décor, and covetable seasonal fashion — all styled with the meticulous eye for which Mytheresa is known.
Meanwhile, the culinary counter brings its own form of indulgence. Hani’s presents a menu of giftable favorites, from brownies and tarts to cakes, pies, and tins of delicate cookies. Beautifully wrapped bundt cakes and limited-edition treats sit alongside seasonal beverages and complimentary pours of Saratoga Water, reinforcing the shop’s blend of hospitality and holiday spirit.
Throughout the space, Mytheresa’s gifting universe unfolds in unexpected ways. Elegant silver trays from Cristofle punctuate displays, an ambient soundscape powered by Bang & Olufsen enhances the mood, and furnishings by Lulu & Georgia underscore the boutique’s polished warmth. Open for just ten days, the Madison Avenue concept is as much a celebration of seasonal ritual as it is a showcase of creative retail — inviting guests to shop, savor, and linger in the spirit of holiday togetherness.
