Childhood nostalgia gets a luxe makeover in Nadine Ghosn’s Crayola collaboration
Jewelry designer Nadine Ghosn has never been afraid to blur the lines between precious and playful. Her latest collaboration with Crayola does just that—this time not in gold or diamonds, but in cardboard. The partnership introduces an unprecedented redesign of Crayola’s distinctive box, packaged with eight crayons in a limited run.
For the first time since its debut in 1903, Crayola has allowed a creative partner to redesign its iconic green-and-yellow crayon box. The limited-edition release, capped at 888 units, features a sketch of Ghosn’s cult-favorite gem-set burger ring on the front and contains eight crayons in a palette she personally selected.
“These colors represent creativity and kindness—values we all need to cherish daily,” said Ghosn. “I don’t want people to think outside the box; I want them to think like there is no box.”
Inside, shades of yellow, blue, pink, green, and purple are pulled from Crayola’s “Colors of Kindness” range, developed from research that revealed parents overwhelmingly prioritize kindness as a goal for their children over career aspirations. Each crayon becomes a vessel for that message, blending Ghosn’s playful luxury ethos with Crayola’s mission to inspire creativity worldwide.
For Crayola, the decision to hand over its “crown jewel” was not taken lightly. “We’ve never let anyone touch that box,” said Rob Spindley, Crayola’s international licensing director. “But we saw in Nadine’s work a message to kids, parents, and adults alike: it’s never too late to dream big.”
Priced at $88, the collaboration opens Ghosn’s whimsical universe to a broader audience, echoing her recent heart-beaded bracelets that sold out within minutes. The boxes launch on Hypebeast this Thursday, followed by Dover Street Market London and Ghosn’s own site.
The project will also extend into public art, featuring eight oversized crayon sculptures unveiled in color-inspired locations around the world, underscoring Ghosn’s belief that creativity should always be larger than life.
