Neiman Marcus and Brunello Cucinelli celebrated the launch of the exclusive Muse of the West collection at RoadRunner Ranch. As part of Neiman Marcus’ retail-tainment strategy, the luxury retailer and Italian heritage brand hosted notable guests and top customers for an intimate evening overlooking idyllic, vast rolling hills at the hundred-acre ranch in Dallas. Featuring Italian-style aperitivo and cuisine, a model presentation, and a private screening of the campaign video under the stars, the reception paid homage to both the Italian and Texan heritages of Brunello Cucinelli and Neiman Marcus. Framed by rolling green pastures, the lovely countryside and extensive amenities brought the Western-inspired and Italian-designed collection to life.
“We are proud to introduce our exclusive capsule collection, Muse of the West, in collaboration with our longtime partner Neiman Marcus,” says Carolina Cucinelli, Co-Creative Director and Co-President, Brunello Cucinelli. “Our partnership of more than twenty years is built on the mutual respect of our two cultures, an admiration for quality, and a curated focus on customer experiences such as this one.”
Designed by sisters and creative partners Carolina and Camilla Cucinelli, the Muse of the West collection takes inspiration from nuances and textures typical of the American West and reinterprets them in a contemporary, feminine, and refined manner with a decisively Italian twist. Outerwear embraces the cooler parts of the season, from a reinvented version of the iconic denim jacket and a suede duster, to quilted gilets and enveloping cardigans. The collection also features exquisitely feminine details on lightweight shirts, and a versatile selection of dresses and accessories. The mood of the western inspiration is captured through pointed ankle boots, riding-style boots, loafers, sneakers, and sporty clogs. Bags in different sizes and combinations of leather bring the warmest hues to the forefront. Wide or masculine-inspired belts complete the lineup, together with leather gloves and hats.
“With the Brunello Cucinelli Muse of the West collaboration, we expanded our retail-tainment strategy to include fully immersive, authentic experiences beyond the traditional store environment. To celebrate this one-of-a-kind collection that brings the Italian viewpoint and sensibility of the American West to life, we hosted the event and fashion presentation on a working ranch in the scenic Texas countryside,” says Lana Todorovich, President and Chief Merchandising Officer, Neiman Marcus. “Because of our long-standing partnership with Brunello Cucinelli, we are able to imagine and create extraordinary experiences to offer something truly unique to our discerning customers.”
Guest Included, Neiman Marcus executives Ryan Ross, President; Lana Todorovich, President & Chief Merchandising Officer; Jodi Kahn, VP of Luxury Fashion, Daz McColl, Chief Marketing Officer; & Brunello Cucinelli executives included Carolina Cucinelli, Co-Creative Director and Co-President; Alessio Piastrelli, Member of Men’s Style Team; and Massimo Caronna, President & CEO of North America
Other notable guests included Hannah Selleck, Alyssa Lenore, Sarah Najafi, Kimberly Whitman, and Merritt Beck.
