The Retail Installation Takes Over the NorthPark Store in Dallas, Highlighting the Brand’s “Le Petit Turismo” Bag
Neiman Marcus and Jacquemus have collaborated to introduce an innovative bowling-themed installation at the NorthPark store in Dallas. This unique experience centers around the French fashion house’s new “Le Petit Turismo” bowling bag, now available at the retailer. The installation includes a fully operational bowling alley, inviting customers to participate in the game.
This immersive setup, accompanied by vivid window displays, will be accessible to guests until April 2. The initiative represents a significant collaboration between the two entities, marking Neiman Marcus as the first to host a Jacquemus immersive experience in Dallas.
Last year Simon Porte Jacquemus was honored with the Neiman Marcus Award for Innovation in the Field of Fashion. Reflecting on the recognition, Jacquemus expressed his gratitude, stating, “With this in my hands, I feel that I am going on the right way. Thank you, Neiman Marcus. It has meant a lot to me, and I take it as a beautiful invitation to America as well.”
Jodi Kahn, Vice President of Luxury Fashion at Neiman Marcus, highlighted the impact of this partnership. “Jacquemus’ captivating designs and renowned marketing techniques continue to capture industry attention,” Kahn noted. “We are excited to partner with Simon and his team to offer our clients an exclusive immersive experience that engages and captivates, bringing his brand’s distinctive vision to life in a truly unique way.”
