Review of Neiman Marcus ‘Elegance, Untamed’ 2025 Ad Campaign with Photographer Charlotte Wales with models Andreea Diaconu, Mathieu Simoneau
Neiman Marcus launches its Fall 2025 ad campaign, Elegance, Untamed, a visual exploration of sophistication through freedom and understated confidence. Photographed by Charlotte Wales, the series features models Andreea Diaconu and Mathieu Simoneau, presenting the brand’s curated selection in settings that feel both elevated and approachable.
The imagery balances polished tailoring with relaxed silhouettes, layering classic shapes against contemporary textures and neutral palettes. Each frame emphasizes natural movement and quiet poise, reflecting a style that is luxurious without being ostentatious.
Rather than relying on spectacle, the campaign foregrounds authenticity, craftsmanship, and personal expression, reinforcing Neiman Marcus’ approach to modern luxury. The visuals evoke a city-meets-nature energy, suggesting an elegance that is dynamic, unforced, and adaptable to the wearer’s lifestyle.
Elegance, Untamed frames the Fall 2025 assortment as an invitation to embrace refinement in motion, highlighting the interplay between classic design codes and contemporary sensibilities.
Photographer | Charlotte Wales
Models | Andreea Diaconu, Mathieu Simoneau