The eight-piece collection merges sportswear innovation with the London label’s signature edge
Nike has partnered with London-based label KNWLS on a new collection that merges technical sportswear with directional design. The collaboration explores the intersection of function and fashion, resulting in an eight-piece capsule that moves seamlessly between performance and lifestyle.
The collection takes inspiration from the concept of sportswear as modern armor, combining Nike’s material innovation with KNWLS’ structured, body-conscious aesthetic. Central to the lineup is the Scythe corset, constructed using Flyknit technology to create a form-fitting, sculptural silhouette.
Other key pieces include the Ghost top and pants, crafted in circular knit with sleek cutouts, and the Joan twinset, which incorporates technical plaid and reflective detailing. The Air Max Muse serves as the footwear highlight — a reinterpretation of Nike’s classic trainer, blending references to ballet flats, vintage football shoes, and KNWLS’ Fang boots.
The campaign features Imani-Lara Lansiquot, Soo Joo Park, Evgenia Nirka, Crystallmess, and VTSS. The collection is available through KNWLS and select retailers, with a global launch on Nike’s SNKRS app set for October 23.
