NikeSKIMS Will Debut a Full Athletic Range in 2026, Merging the Two Brands’ Expertise
Nike has announced a strategic partnership with Skims to launch NikeSKIMS, a new activewear brand. The collaboration aims to transform the global fitness and activewear market by introducing innovative products tailored for athletes and women engaged in sport and movement. The initial collection from NikeSKIMS will be launched in the United States this Spring, with availability online and in select retail outlets, followed by a broader global introduction scheduled for 2026.
NikeSKIMS combines Nike’s expertise in sport science, athlete insights, and innovation with SKIMS’ focus on the female form and creating versatile solutions for various body types. The forthcoming product line promises to cater to the full spectrum of athletic needs, from professional sportspersons to everyday fitness enthusiasts, emphasizing a fit that complements natural body shapes.
Heidi O’Neill, President of Consumer, Product & Brand at Nike, Inc., expressed enthusiasm about the venture, stating, “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSKIMS.” She highlighted the synergy between the two brands as a catalyst for industry disruption and a driver for greater inclusivity in sport through products that empower consumers to feel strong and appealing.
Jens Grede, Co-Founder & CEO of Skims, remarked on the evolution of their company, “Over the past five years, Skims has redefined the intimates and loungewear industry. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging Skims’ focus on body confidence and self-expression with Nike’s relentless pursuit of excellence.”
Kim Kardashian, Co-Founder and Chief Creative Officer of Skims, also commented on the collaborative spirit of the partnership, saying, “Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women.” Kardashian emphasized the meticulous attention to detail in the upcoming collection, designed to enhance performance while sculpting the body.
The NikeSKIMS line will include a comprehensive range of fitness products such as apparel, footwear, and accessories, all designed to meet the diverse needs and preferences of the global athletic community.
