Nina Ricci Fall 2025 Ad Campaign

Review of Nina Ricci Fall 2025 Ad Campaign by Creative Director Harris Reed

Nina Ricci makes a confident return to campaign storytelling under the creative direction of Harris Reed, styled by none other than Carine Roitfeld. Reed, the youngest creative to ever helm the maison, has been entrusted with reimagining a house long synonymous with fluid femininity, and this campaign delivers that promise with a renewed energy. The images flow as effortlessly as the clothes themselves, an ode to movement that is less about stillness and more about perpetual becoming. After all, why stand still when freedom looks this good?

The visual language captures a Nina Ricci woman who is in motion—running, spinning, letting fabrics and hair dance around her as though gravity itself has become optional. Reed leans into a kind of cinematic glamour, where each frame feels like a still pulled from a larger narrative, one where liberation and exuberance take center stage. The mood is light but not frivolous, sensual without being staged. It’s a balancing act between fantasy and reality, where freedom is as much about emotional space as it is about physical expression.

The strengths of this campaign lie in its clarity of vision. Reed has succeeded in distilling the Nina Ricci ethos into a contemporary register: fluid silhouettes, a playful embrace of femininity, and the unmistakable aura of dynamism. Styled by Roitfeld, the looks maintain polish without losing momentum, proving that movement can be chic, not chaotic. The campaign communicates not just clothing but an attitude—an uncontainable, almost mischievous freedom that feels well-suited to today’s audience, hungry for self-expression without apology.

Where the campaign could stretch further is in its depth of narrative. While the imagery is intoxicating, one wonders what happens after the run, the spin, the hair toss. There’s a risk that the viewer lingers in the momentary thrill without being given a stronger anchor into Ricci’s storied legacy. Reed’s challenge moving forward will be to deepen this exuberant freedom with more symbolic storytelling, weaving in references to the maison’s couture heritage alongside the movement-driven visuals. In short: keep the spin, but add a thread of stillness to ground it.

Nonetheless, the campaign does what it intends: it signals a renaissance. Nina Ricci, under Reed, is not chasing trends but rather carving out a new space for femininity—joyous, bold, and delightfully untamed. And if fashion is ultimately about capturing a feeling, then this campaign succeeds in bottling that rarest of essences: freedom with a wink.