NN.07 Launches American Expansion With Justin Berkowitz

The Former Bloomingdale’s Men’s Fashion Director Will Oversee the Copenhagen Menswear Brand’s First U.S. Flagship

NN.07, the Copenhagen-based men’s brand, is set to make a push in the American market with the appointment of Justin Berkowitz, former men’s fashion director at Bloomingdale’s, as its strategic partner in the United States. Berkowitz will oversee the opening of NN.07’s first flagship store in the American market, located at 276 Lafayette Street, slated to debut in late summer. The space, previously occupied by Onisuka Tiger, is strategically situated near the John Elliott unit.

Berkowitz brings a wealth of experience to his new role, having served as senior fashion market editor at Details magazine before joining Bloomingdale’s eight years ago. Commenting on his departure from the department store, Berkowitz stated, “It was a bittersweet departure. But I was ready for a change and something new.” He quietly left Bloomingdale’s in mid-April, confirmed by the retailer, which is in the process of appointing his successor.

Renzo Rosso, founder of OTB Group, credited Berkowitz with introducing NN.07 to the U.S. retail scene in 2016 during his tenure at Details. Berkowitz recalled, “I first discovered the brand at Details when I was on the trade show circuit. I really liked what they were doing — classics with elevated fabrics, very Scandinavian. Once I got to Bloomingdale’s, I thought it would be good to add to the mix.”

Since then, NN.07 has gained traction with other retailers, including Saks Fifth Avenue, Nordstrom, and several specialty stores. Berkowitz attributed the brand’s success to its “value proposition” and sees an opportune moment to amplify its presence through an expanded retail footprint.

Anders Rahr, CEO of NN.07, expressed enthusiasm about the brand’s prospects in the U.S., emphasizing Berkowitz’s appointment as a catalyst for growth. “Our ambitions in the U.S. are big, and having Justin Berkowitz on board is a solid foundation for success. New York is just the beginning for us opening branded spaces and flagships in cultural hot spots across the U.S. and Europe.”

Berkowitz outlined NN.07’s strategy of selectively opening stores in key U.S. markets, collaborating with local retailers to operate them. Drawing from his experience at Bloomingdale’s, he aims to bring a curated assortment of third-party brands to NN.07’s stores, enriching the customer experience.

Established in 2007 with the iconic Simon 1000 chinos, NN.07 has evolved into a lifestyle brand favored by celebrities and known for collaborations with American heritage brands such as Timex and Sebago. The majority interest in NN.07 was acquired by Fidelio Capital in 2016, followed by an investment from Litorina in 2019.

Today, NN.07 boasts a global presence, with its collections available in over 600 retailers worldwide, including prominent names like End clothing, Harrods, and Harvey Nichols.