Festive Takeover Features Inflatable Characters, Games, and Exclusive Shopping
Nordstrom NYC hosted a one-night-only event to celebrate its Wonder All the Way campaign and The Blizz on 57th Street holiday takeover. The private shopping experience welcomed VIPs, media, industry tastemakers, and friends of the retailer to its New York City flagship.
The evening drew notable attendees, including Olivia Kim, Nordstrom SVP of Creative Merchandising; Rickie De Sole, Nordstrom VP, Fashion Director; Jian DeLeon, Nordstrom Men’s Fashion Director; actresses Tiffany Haddish, Amy Sedaris, Busy Philipps, and Molly Ringwald; actor Ronny Chieng; designers Laura Kim and Fernando Garcia; influencer Ezra J. William; and model Hanne Gaby Odiele.
The store’s festive transformation featured oversized inflatable characters inspired by iconic New York City scenes, voiced by filmmaker John Waters and actress Fran Drescher. These installations, paired with soundscapes and interactive treasure maps, guided guests to meet “The Blizz” and its cast of creature friends.
Holiday-themed games, including a claw machine, ring toss, and balloon darts, filled each floor alongside immersive activities where participants could win prizes and shop exclusive collectibles. Guests enjoyed classic holiday treats like pretzels, hot dogs, and roasted nuts, capturing the spirit of a quintessential New York City winter.
