Eyewear Summer 2021 Ad Campaign

Review of Off-White Eyewear Summer 2021 Ad Campaign by Creative Director Virgil Abloh with Photographers Tanya and Zhenya Posternak with models Helena Christensen, Justine Biticon & Lil Dre

Off-White celebrates the launch of their first full eyewear and sunglasses collection with a slick new campaign photographed by Tanya and Zhenya Posternak.

The genderless eyewear collection features shapes and silhouettes that embody Off-White’s forward-thinking and architectural aesthetic codes. Its campaign stars a unique trio of talented personalities: supermodel Helena Chirstensen, musician and skateboarder Lil Dre, and actor and model Justine Biticon. Slick styling and art direction anchors these figures in the wider world of Off-White.

I chose Helena, Justine, and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White™ stands for. Creativity, perseverance, confidence.

– Virgil Abloh | Off-White Creative Director

The Posternak sisters captures these talents in expressive studio portraits, in both group and solo shots where they each exude a sense of cool confidence. The short film further develops the sense of personality by lending motion and music to expressive moments of playfulness within the studio.

The campaign forms a strong debut for Off-White’s first stand-alone eyewear collection. Abloh is rightfully confident in his creative vision and the already iconic status of his brand, and this campaign makes an effortlessly cool entry into that world.

Off-White Creative Director | Virgil Abloh
Photographers | Tanya and Zhenya Posternak
Talents | Helena Christensen, Justine Biticon & Lil Dre

Senior Fashion Writer | The Impression
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