Review of Old Navy Holiday 2024 Ad Campaign by Creative Director Zac Posen with models Jennifer Hudson, Lexee Smith, Raphael “The Sandman” Thomas, Brody Hudson Schaffer, and Magic the Dog
Old Navy hosts the ultimate Christmas party with its Holiday 2024 campaign.
The campaign film is anchored by the magnetic Jennifer Hudson, who stars as a holiday hostess with the most. Set to her recording of “Winter Wonderland,” the narrative unfolds as more and more guests arrive to a cozy and sparkling holiday, each entering with over-the-top choreography. Leveraging real dance talent and their social-media connections, the cast of partygoers includes including dancer and influencer Lexee Smith, dancer and choreographer Raphael “The Sandman” Thomas; nine-year-old dancer Brody Hudson Schaffer, a.k.a. Boss Baby Brody, and more. Big energy from the cast and fast-paced cinematic editing keep things moving at a thrilling speed, echoing the visual approach that puts tons of clever and festive details into each shot through a smart use of styling and set design.
Festive, energetic, and light, the campaign wisely channels a constellation of creative talent into an infectiously fun celebration of togetherness and holiday style.
Creative Director | Zac Posen
Agency | Look
Models | Jennifer Hudson, Lexee Smith, Raphael “The Sandman” Thomas, Brody Hudson Schaffer, and Magic the Dog
Set Designer | Gideon Ponte
Choreographer | Danielle Polanco