Omega

Spring 2023 Ad Campaign

Omega ‘Every Shade Of You’ Spring 2023 Ad Campaign by Brand ambassadors Zoë Kravitz, Zhou Dongyu and Eddie Redmayne

A trio of international stars has joined the Swiss watchmaker OMEGA to launch the brand’s new Aqua Terra Shades collection. Brand ambassadors Zoë Kravitz, Zhou Dongyu and Eddie Redmayne appear in a dedicated campaign called “Every Shade of You”.

Zoë Kravitz joined the OMEGA family in 2022. Zhou Dongyu also joined OMEGA in 2022. English actor Eddie Redmayne is a long-standing ambassador for OMEGA, having joined the company in 2015.

Celebrating the unique personality of each wearer, the theme is about expressing your individual look through your own choice of color. Whether it’s the vibrancy of Shell Pink, or the laid-back cool of Sandstone, this collection in on hand to match your mood.

The campaign features a series of bold visuals and film clips, revealing all the sides of each ambassador’s character. They are each dressed in black and surrounded by a multitude of colors – highlighting the Aqua Terra’s vivid selection of dials. 

Raynald Aeschlimann, President and CEO of OMEGA, says, “Eddie, Zoë and Zhou are the perfect stars for this campaign. Their creative spirits, adaptable talents and varied lifestyles are a great match for this versatile collection. We hope it will inspire customers to really think about the colors they would love to wear themselves.”