French startup Omi signals the next era of 3D product visualization with AI-powered content tools for luxury and beyond.
On Thursday, French content creation startup Omi was awarded the title of “Most Promising” at the 2024 LVMH Innovation Awards, held at VivaTech in Paris. Founded in 2020, Omi impressed the jury with its AI-powered platform that enables brands to generate high-quality, shoppable 3D visuals of products, offering a more agile, scalable alternative to traditional content production.
Omi stood out for addressing a growing need in luxury and retail: how to create immersive, consistent content at speed across e-commerce, social media, and marketing channels. Its previous collaboration with LVMH-owned beauty brand Guerlain helped secure the “Most Promising” award for innovation, further cementing confidence and support from the luxury group. Also during VivaTech, Omi announced a partnership with the L’Oréal Group and demoed a new design process using its latest capabilities. Omi’s platform eliminates the need for physical product photography, instead transforming simple product data into animated, hyperreal visuals within minutes.
The Innovation Award, presented by LVMH at VivaTech, is split into three categories that underscore a broader industry shift toward next-gen technology in business, sustainability, and creative efficiency. As brands increasingly invest in phygital storytelling and metaverse-aligned visuals, platforms like Omi are emerging as vital infrastructure for tomorrow’s omnichannel retail, merging advancements in 3D visualization and generative AI. By offering an intelligent content engine that automates production while preserving full creative control, Omi enables brands to scale the creation of high-quality, on-brand imagery and video with unprecedented speed and efficiency.
By winning in a category judged on vision, scalability, and the ability to merge creativity and efficiency, Omi now joins LVMH’s Maison des Startups accelerator at Station F, gaining access to mentorship and potential pilot programs across the group’s 75 Maisons. As digital luxury evolves, the startup’s promise lies not just in accelerating content production but in transforming how product stories are built, visualized, and sold in an increasingly dynamic market.
By Sonya Moore