Paul Andrew Holiday 2023 Ad Campaign

Review of Paul Andrew Holiday 2023 Ad Campaign by Creative Director Paul Andrew with Photographer Alessio Bolzoni and Illustrator Juan Francisco Bertoni with models Veronika Kunz and Benjamin Sherrell

Paul Andrew celebrates the holiday season in collaboration with Argentinian artist, Juan Francisco Bertoni.

This is the second time they have worked together, the first time being a series of illustrated images to celebrate Valentine’s Day in 2023.

It is wonderful to collaborate with Juan Francisco Bertoni again. He has such a unique approach to his work with an ability to transform photographic images into a painted artworks. To celebrate the holiday season I offered Juan to select a series of images from our Season 4 campaign, photographed by Alessio Bolzoni —some images of which are previously unseen by the public— and asked him to illustrate them with festive and joyful brushstrokes of colour with a seasonal message. The result is a series of chic and cheerful images that celebrate the season.
– Paul Andrew

In my journey as an illustrator artist, this collaboration with Paul Andrew becomes a fusion of my creative expression and the brand’s unique vision. Working with paint on the photographs from the 2023 campaign, I sought to breathe life into Paul Andrew’s essence in an entirely new way.
– Juan Francisco Bertoni

I believe in art as a window to my inner and outer world. Painting on these images was more than a creative process; it was a dialogue between fashion and artistic expression, where each stroke aimed to convey intrinsic emotions and thoughts. Through this collaboration, my art becomes an extension of Paul Andrew’s narrative, uniting two distinct forms of storytelling. My art in this collaboration is more than illustrations; it’s a visual gift that I hope brightens hearts in this festive season.