Jewelry Brand Expands Its Presence in the American Market
PDPAOLA, the Spanish jewelry brand, will open its first U.S. store in New York City on December 12. This move marks a significant step in the brand’s international expansion and its commitment to establishing a physical presence in the American market.
The flagship store, located at 346 Bleecker Street in the West Village, spans 155 square meters and features a modern design incorporating earthy tones and natural elements. The space is designed to provide an elevated shopping experience, allowing customers to explore the collections at their own pace. The store will showcase PDPAOLA’s latest releases, including signature lines like The Icons and the Fine Jewelry collection, crafted in 18K gold and lab-grown diamonds.
“Entering the U.S. represents a significant step in our brand’s international strategy, since the American market undoubtedly leads the global demand for fashion and luxury. For PDPAOLA, it is one of the markets where we see strong growth potential in the medium to long term,” said Humbert Sasplugas, co-founder and CEO of PDPAOLA.
The store launch follows the recent appointment of Jason McNary as CEO for PDPAOLA’s U.S. operations. The brand, which has built a strong online presence through its e-commerce platform and partnerships with retailers like Nordstrom and Bloomingdale’s, views this opening as the beginning of its expansion into the American market.
“This location will strengthen PDPAOLA’s international narrative, forging a closer connection between our brand identity and the U.S. market,” added Sasplugas.
The opening of the New York store signals the start of an ambitious chapter for PDPAOLA, transitioning from a primarily digital presence to a tangible retail footprint. With the U.S. recognized as a strategic market due to increasing demand for accessible luxury and high-quality jewelry, this development aims to position the brand for long-term growth.
