Review of Perfect Moment Fall 2024 Ad Campaign by Creative Director Jane Gottschalk and Photographer Petros with models Grace Burns, Lena Werner, Beans Wang, Cash Peters, and Louis Baines
Perfect Moment carves a new vision of skiwear with its Fall 2024 campaign. Captured by photographer Petros amid the mountains of Gstaad, Switzerland, the imagery balances the brand’s nostalgic, vintage-inspired style with a slick contemporary energy.
Petros draws a strong sense of visual impact by juxtaposing the timeless, snow-laden beauty of the winter landscape with the vibrant and graphic character of Perfect Moment’s latest designs. Whether they’re hitting the slopes or chilling back at the lodge, these characters and their looks demand to be seen and celebrated.
Dynamic, bright, and alive with the spirit of a memorable ski holiday, the campaign is a focused statement of Perfect Moment’s signature winter style.
Perfect Moment Creative Director | Jane Gottschalk
Photographer | Petros
Models | Grace Burns, Lena Werner, Beans Wang, Cash Peters, and Louis Baines
Stylist | Verity Parker
Hair | Naoki Komiya
Makeup | Ciara O’Shea
Production | Kin Casting
Location | Gstaad, Switzerland