The streetwear brand’s inaugural women’s collection is fronted by Spanish rapper BB Trickz
Icecream has introduced its first womenswear collection for Fall-Winter 2025, with a campaign featuring Spanish rapper BB Trickz. The premium streetwear brand, headed by Kenzo artistic director Nigo and Pharell, creative director for Louis Vuitton menswear, included 46 pieces in its inaugural women’s capsule.
The campaign is a reimagining of the brand’s classic 2000s-inspired looks through a feminine lens. Shot by Los Angeles-based photographer Lauren Leekley and directed by Ross Westland, the brand’s artistic director, the imagery sees the artist in a logo-stamped bra and boxer set, graphic tracksuits, a red hoodie and sweat shorts, against a residential background. She lounges on a window seat overlooking a green lawn, while freshly vacuumed beige carpet and chipped walls frame her form: a love letter to the beauty of imperfect Americana, and the brand’s humble origins in skatewear culture.
It’s a reimagining of the brand’s roots in early-aughts irreverence, and evolution signals a nuanced expansion—one that stays true to Icecream’s playful legacy while tapping into a new audience.
