The designer has selected five brick-and-mortar retailers as wholesale partners for her eponymous brand.
Phoebe Philo is expanding her eponymous label’s footprint in the Asian market this September, partnering with five prominent brick-and-mortar retailers across China. The brand will launch in stores with Collection C, its Fall 2025 ready-to-wear offering.
Continuing an existing partnership with Dover Street Market—which already carries the brand in London, Paris, and Tokyo—Phoebe Philo will be stocked in the retailer’s newly relocated Beijing outpost inside the luxury shopping mall WF Central. The brand will also maintain its relationship with Lane Crawford, where it first entered the Hong Kong market.
New wholesale partners include B1ock, the multi-brand retail concept launched by JNBY Group in 2020. Spanning 172,222 square feet over nine floors at the fashion group’s Hangzhou headquarters, the store will dedicate a 550-square-foot space on the fourth floor to Phoebe Philo. The brand will be situated alongside Astier de Villatte’s first café concept in China and two other luxury brands.
Independent retailers Dongliang and CND will also carry the label across multiple locations. Dongliang will stock Phoebe Philo in Beijing, Shanghai, Shenzhen, and the upmarket resort town of Aranya, while CND will host the brand in both Chengdu and Shanghai.
The expansion into mainland China follows the brand’s broader international rollout, which began last year with its debut at Bergdorf Goodman in New York. Since then, the label has entered 10 Corso Como in Milan, Neiman Marcus in Los Angeles, Shinsegae International in Seoul, Isetan Shinjuku in Tokyo, and Parlour X in Sydney.