New filings reveal revenue growth, widening investment losses, and a clearer view of the label’s commercial trajectory
Key Takeaways
- First clear view of sales performance: Newly filed accounts provide the most detailed look yet at Phoebe Philo Ltd.’s commercial scale, marking a shift from controlled launches to measurable revenue reporting.
- Forecasted growth anchors the strategy: The company projects £32 million in turnover for 2025 — roughly three times 2024 revenue — positioning the year ahead as a critical inflection point within its five-year roadmap.
- Investment-led losses signal build phase: Operating losses widened year over year as the business continued to invest heavily in product development, digital infrastructure, and operational capacity during its first full year of trading.
- DTC remains core as wholesale matures: Direct-to-consumer sales continue to lead, with wholesale now contributing approximately one-third of turnover through a selective global retail network.
- APAC expansion accelerates: New wholesale partnerships and expanded e-commerce across Asia-Pacific underscore the region’s role in the label’s next growth chapter.
- Early traction is measurable: Social impressions rose 48 percent year over year, while customer retention reached 28 percent within the first 18 months — notable benchmarks for a high-price luxury launch.
- Physical retail marks a structural shift: Plans for a Mayfair flagship suggest a move toward a more permanent retail presence as the business scales beyond release-based drops.
For the first time since its launch, Phoebe Philo’s independent label has put meaningful sales figures on record — and the numbers suggest a business entering its next phase of scale.
According to newly published Companies House filings dated December 30, Phoebe Philo Ltd. reported revenue of £11.2 million for the year ending December 31, 2024, nearly doubling from £5.7 million in 2023. The company projects turnover of £32 million in 2025, signaling a sharp acceleration tied to wholesale expansion and a broader commercial footprint.
The London-based house, whose directors include Philo, Max Wigram, and Delphine Arnault, operates with minority investment from LVMH Moët Hennessy Louis Vuitton. While revenues climbed, losses widened to £24.4 million in 2024, up from £21.8 million the prior year — a reflection, the company said, of heavy investment during its first full year of trading across product development, digital infrastructure, and operational scale.
Direct-to-consumer remained the primary driver of sales, with wholesale accounting for roughly one-third of turnover. Throughout 2024, the label entered a tightly curated network of global retail partners, including Bergdorf Goodman in New York, 10 Corso Como in Milan, Dover Street Market in London and Paris, Maxfield and Neiman Marcus in Los Angeles, and The Webster in Miami. Its Asia-Pacific expansion followed later in the year, with wholesale placements in Tokyo, Seoul, Sydney, and Beijing, alongside a widened regional e-commerce rollout.
Beyond sales, the filings provide a rare glimpse into brand traction. Social media impressions rose 48 percent year-over-year to 28.6 million in 2024, while customer retention reached 28 percent within the label’s first 18 months — a notable figure for a high-price, low-frequency luxury proposition.
Looking ahead, the company outlined plans to deepen wholesale penetration, broaden accessories and seasonal capsule offerings, and continue expanding across APAC, alongside ongoing investments in digital platforms, customer experience, and sustainable materials. The filings also noted the establishment of a carbon footprint baseline and the implementation of ethical sourcing policies as part of its longer-term sustainability strategy.
Separately, industry sources have pointed to plans for the brand’s first physical store in London’s Mayfair, on Carlos Place near Mount Street — positioning the label among the city’s most concentrated cluster of high-end luxury retail. If realized, the move would mark a significant step in translating Philo’s highly controlled, release-based model into a permanent retail environment.
Philo announced the launch of her namesake house in 2021, following a decade-defining tenure at Celine. With these filings, the label’s financial contours are finally visible — and they suggest a business moving deliberately from cultural force into measurable commercial scale.