Review of Polo Ralph Lauren ‘Polo Originals & Friends in Tokyo’ 2025 Ad Campaign with models Shuhei Nishiguchi, Hiroki Koda, Aaron Chang, James Harvey-Kelly, and Andrew Lin
Polo Ralph Lauren has unveiled its latest campaign, Polo Originals & Friends in Tokyo, a project that brings together five influential creatives from Japan’s capital to interpret the brand’s enduring codes through their own perspectives.
Shot across Tokyo’s diverse urban and natural landscapes, the campaign reflects on the intersection of heritage and modernity—a theme central to Ralph Lauren’s ongoing narrative. Each participant reimagines classic menswear pieces through a distinctly personal lens, balancing refinement with ease.
The campaign explores the dualities that define Polo’s aesthetic: tradition and innovation, movement and stillness, craftsmanship and individuality. While rooted in the label’s signature tailoring and casual sophistication, the visuals and styling convey a renewed sense of relevance within a contemporary Japanese context.
Rather than presenting a radical reinvention, Polo Originals & Friends in Tokyo underscores authenticity and connection—offering a study in how the brand’s timeless designs continue to evolve through culture, craft, and personal expression.
Models | Shuhei Nishiguchi, Hiroki Koda, Aaron Chang, James Harvey-Kelly, and Andrew Lin