Poosh, by Kourtney Kardashian Barker, hosted its most significant event to date, coinciding with the festival for the first time. The event concept, CAMP POOSH, was back for its second year in the desert, and this time it was a grand affair.
The Poosh-style summer camp took place from April 13-17, aligning with the festival’s first weekend. Over 15 influencers stayed overnight at the 40-acre Palm Desert Estate from Thursday through Sunday, with the main event happening on Saturday from 1 to 5 pm.
Poosh created the ultimate throwback summer camp experience with musical performances, camp activities, immersive installations, pre-festival glam including piercings and tattoos, a variety of Poosh-style food trucks and bar activations, and festival prep and recovery. In partnership with The h.wood Group, the Camp Poosh experience was an invite-only event with 500 guests, including tastemakers, influencers, celebrities, and friends of the brand.
Poosh “Campers” were invited to interact in immersive brand activations with gifting and experiential touch-points throughout, enticing attendees to share their VIP experience through social media. A curated group of Camp Poosh influencers also live-streamed with Amazon Live throughout the weekend.
Guests explored various immersive content moments, including a nostalgic summer camp bunk installation by Slip Silk. Hulu was onsite and partnered with Jon Boy for an exclusive tattoo and permanent bracelet experience. Guests could also opt for belly chains or ear piercing by ByChari featuring custom earrings designed by Poosh. Lonely Ghost x Poosh collaborated on custom-made merch available exclusively at Camp Poosh. Overnight campers had styling options from some of Poosh’s favorite fashion brands all weekend, including DSW, Lee Jeans, With Jean, and Steve Madden.
Campers were pampered with Poosh-approved glam, including ’90s-inspired hairstyling by Shark Beauty, the official hair tool partner. Afterward, guests could enhance their new look with hair wraps, beads, or gems at the Hair Garden by Aveda, Poosh’s official hair care sponsor. Throughout the event, Eucerin US acted as the official suncare sponsor, keeping guests’ skin nourished and protected from the desert sun.
After shopping at the Camp Store, attendees could DIY an iconic ’90s Caboodle to house their Poosh-approved goods. Thanks to Shipstation, guests could easily send their gifts home directly from Camp.
Campers enjoyed cocktails provided by 818 Tequila and Plant Botanicals Vodka. For the alcohol-free campers, there was a custom pre-roll joint bar by the experts at Drew Martin, as well as a non-alcoholic spirits bar by Boisson filled with a curated menu of spirits, wines, and ready-to-drink options.
Poosh’s official energy drink partner, Celsius, energized campers with the newest addition to their Vibes collection at an epic poolside oasis. For a sweet treat, guests could indulge in SmartSweet’s healthy, vintage candy shop and step into the Rite Aid’s Thrifty Ice Cream Shop featuring Poosh-approved ice cream flavors. Kardashian favorite chef, Chef K, provided bites for VIP guests. Additional onsite food partners included Monty’s Food Truck, Daring Plant-Based Chicken, Bun B’s Trill Burgers, 5 Elementos Mexican, and functional mushroom treats by Alice Mushrooms.
Other weekend sponsors included Polaroid, Anastasia Beverly Hills, Big Joe’s, Drink Loverboy, Pressed Juice, Poppi, Snoop Dogg’s INDOxyz, Camp Craft Cocktails, Kurvana, Igloo, and Frigidaire.
