Prada Presents the Exclusive Shop Windows at Bergdorf Goodman Inspired by the Fall 2023 Campaign
From September 20th to October 3rd, Prada is presenting an exclusive installation in Bergdorf Goodman’s historic Fifth Avenue windows, five women’s and four men’s, dedicated to a special selection of ready-to-wear and accessories from the Prada Fall 2023 menswear and womenswear collection.
The project takes inspiration from the Prada Fall/Winter 2023 advertising campaign In Conversation with a Flower, presenting the exclusive range of products in an ethereal and stylish atmosphere, set against an illuminated white backdrop. Special mannequins are positioned to appear in dialogue with oversized flowers, while bags and accessories are displayed on slender display units evoking plant stems.
The surreal atmosphere of the surroundings is echoed in the special selection of men’s and women’s total looks. Stand-out items include ultra-light cashmere wool knitwear, tailored jackets borrowed from the men’s wardrobe, embroidered floral skirts and suits inspired by military uniforms, in colours that range from pale shades and the warmer tones of cork beige and iron grey to pure black and white, not to mention the vibrant prints.
A range of spazzolato leather pumps and slingbacks sit alongside sophisticated new interpretations of loafers made of patent and brushed leather. The bags and accessories also feature the finest materials, including the iconic Prada Arqué, Re-Nylon and brushed leather shoppers and handbags.
