Double-digit gains across key regions and categories position Prada Group for sustained growth in 2025, even amid ongoing global volatility.
Key Takeaways
- Group revenue rose 13% year-over-year to €1.34 billion, driven by solid retail and category performance.
- Miu Miu led growth with a 60% increase at constant exchange rates, fueled by global momentum and product demand.
- Retail sales rose 13% to €1.21 billion, bolstered by full-price, like-for-like growth.
- Sales increased across all markets, with the Middle East up 31%, Japan up 19%, and Europe up 13%.
- Prada highlighted investments in brand spaces such as new cafés in Shanghai and Singapore, and a menswear flagship in NYC.
- Strategic clarity remains focused on creativity, global relevance, and long-term investments in craftsmanship and infrastructure.
- Versace acquisition remains on track, with the €1.25B deal expected to close in H2 2025 pending regulatory approval.
Prada Group posted a strong start to 2025, reporting a 13% revenue increase to €1.34 billion in the first quarter, signaling resilience despite ongoing global market uncertainty.
The surge was driven by a standout performance from Miu Miu, which climbed 60% at constant exchange rates, and broad-based growth across all major regions and product categories. Retail revenues totaled €1.21 billion, up 13%, with consistent full-price, like-for-like sales driving momentum. Wholesale grew 7% to €96 million, and royalties increased 15% to €29 million.
Miu Miu’s acceleration reflected its rising cultural relevance and expanding product appeal, with leather goods remaining the strongest category. The brand also launched experiential activations including the Gymnasium pop-ups and the Miu Miu Custom Studio, along with a campaign spotlighting its signature Matelassé accessories.
Prada’s namesake brand also showed steady strength, credited to a balanced mix across apparel and leather goods. Recent openings, such as Prada Caffè in Singapore and its first standalone dining concept in Shanghai’s Rong Zhai, point to continued investment in experiential retail. The group also launched a menswear flagship on New York’s Fifth Avenue during the quarter.
Regionally, growth was consistent:
- Asia-Pacific rose 10% to €438 million, despite flat market conditions.
- Europe gained 13% to €334 million, bolstered by both local and tourist spend.
- The Americas saw an 11% rise to €201 million, despite market volatility.
- Japan grew 19%, though with signs of moderation.
- The Middle East led with a 31% jump to €70 million.
Group chairman Patrizio Bertelli described the results as “solid performance” in a “turbulent landscape,” crediting the company’s long-term focus and strong organizational discipline. CEO Andrea Guerra echoed the sentiment, emphasizing the group’s strategy of sharp execution, creativity, and cultural resonance.
The report follows the April announcement of Prada Group’s acquisition of Versace for €1.25 billion. The deal is expected to close in the second half of the year, pending regulatory clearance, and marks a major step in Prada’s long-term growth trajectory.