Prada Linea Rossa Spring 2019 Ad Campaign

Miuccia Prada has once again teamed with Creative Director Thomas Lenthal on a Prada secondary campaign, this time for Prada’s Linea Rossa.

The digital campaign lens and directed by Daniel Sannwald is a technoid take on the classic technique of chronophotography, which captures multiple frames of motion and combines them into a single image. Lineisy Montero and Jun Young are the protagonists of the video in a succession of moments that reveal, as if in a parallel reality, the invisible energy of our daily actions and infinitesimal ways of being.

The sci-fi take on Linea Rossa is a wise artistic move that parallels the technical aspects of the collection.