Review of Prada’s ‘Days of Summer’ 2025 Ad Campaign by Creative Directors Miuccia Prada and Raf Simons, with Campaign Creative Direction by Ferdinando Verderi, photographed by Oliver Hadlee Pearch, featuring models Kendall Jenner, Hunter Schafer, and Troye Sivan.
Prada’s “Days of Summer” campaign—helmed by the creative vision of Miuccia Prada and Raf Simons, photographed by Oliver Hadlee Pearch, and under the campaign direction of Ferdinando Verderi—invites us into a serene, dreamlike world. The collection itself is fronted by an eclectic cast, including Kendall Jenner, Hunter Schafer, and Troye Sivan, each contributing unique facets to an overarching narrative of seasonal freedom and style. With its effortless elegance and minimalist staging, the campaign sets a contemplative tone, marrying Prada’s modern spirit with hints of nostalgic escapism.
The images depict each figure perched on brightly colored Italian wooden boats, floating over still, glass-like water that fades seamlessly into a tranquil sky. This endless horizon evokes a timeless, suspended moment—an ode to the languid bliss of long summer days. The styling merges city sophistication with coastal ease, elegantly illustrating a sense of floating between two worlds: the structured realm of everyday life and the promise of breezy adventures beyond. Overall, the mood is gentle yet electric, capturing a tension between calm introspection and the thrill of what lies just past the horizon.
What makes this campaign soar is its interplay of restraint and emotion. The minimal backdrop highlights the garments’ details—denim jackets, breezy tops, and roomy tote bags—each piece feeling as if it could travel seamlessly from a seaside retreat to an urban rendezvous. The cast’s varied presence underlines Prada’s commitment to inclusivity and diverse storytelling: different energies, genders, and styles all converge without clutter or contrivance. That said, one could argue the setting’s Zen-like simplicity risks overshadowing the exuberance typically linked with high summer—some viewers may yearn for a bit more kinetic energy or narrative punch. Still, in this quietude, Prada finds a refreshing antidote to the usual high-octane fashion imagery, underscoring their ability to challenge expectations by championing a more reflective approach.
Altogether, “Days of Summer” offers a masterclass in graceful understatement—like a soft sea breeze on a scorching day, it refreshes rather than overwhelms. If the campaign’s boats are indeed poised for departure, then Prada’s next port of call looks to be on a warm horizon where both fashion and imagination sail in perfect tandem.
Prada Creative Director | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Photographer | Oliver Hadlee Pearch
Models | Kendall Jenner, Hunter Schafer, Troye Sivan, Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetne, Noor Khan, Melinda Kiss, Hanna Leszek, Julia Nobis, Yuliana Perez, Liu Qingzheng, Lina Zhang