Prettylittle thing Ad Campaign 2022

Prettylittle Thing

Fall 2022 Ad Campaign

Review of Prettylittle Thing Fall 2022 Ad Campaign by Creative Director Molly Mae with model Molly Mae

Love Island star and influencer Molly-Mae, exercises her role as PrettyLittleThing’s Creative Director by launching a new transitional collection. Neutral earth tones and hyper-trendy features, including mesh swirl tops and workwear-nightclub fashion fusion, are modeled by the young entrepreneur amongst beautiful Sedona red rock. 

Enormous black sunglasses, a black high neck bodysuit with oversized and hip revealing green cargo pants, has a Kim Possible and Charlies Angels espionage made chic essence that stands out from the softer autumnal colors and shapes. 

Speaking on the Collection, Molly-Mae asserts that, “My main priority is to make sure everyone feels confident and powerful in my collection.” The cut out and strappy accents imbue a summer-suit sex appeal, while the collections low prices make the collection accessible. However, certain pieces do not seem to fit Molly properly, bunching up in the shoulders and seems, making one wonder how self-assured a person can feel in ill-fitting and low-cost materials, that seem prone to wear and tear

Prettylittle Thing Creative Director | Molly Mae
Model | Molly Mae