The Grand Event Furthers the Brand’s Presence in the City and Art-World Connections
Pucci has announced the “Pucci Fun Fair” at Art Basel Miami, an expansive celebration that will unfold on December 3rd. The unique private event will unfold in the Botanical Garden Miami Beach, inviting guests to explore a Pucci-fied world of wonder.
Conceived by the house’s creative director Camille Miceli, the immersive event will feature interactive games and playful activities, leading up to a party. Each aspect of the event will feature the house’s iconic psychedelic and colorful prints.
During the art fair itself, which runs through December 8, Pucci will maintain its presence with a designated lounge area fitted with groovy-patterned bean-bag chairs and gelato service. In collaboration with Art Basel Miami Beach, collectors will also receive fashionable Pucci tote bags.
The activation expands the brand’s presence in the city, which is already solidified with a boutique in the elite Miami Design District. Since Miceli’s appointment as the creative director three years ago, she has curated immersive brand experiences in prominent resort locations, including yoga classes in Capri and ski weekends in Saint Moritz.
