Artistic Director Camille Miceli presents the new collection amid the island’s luminous Mediterranean landscape
Pucci will transport its next runway show to the heart of Sicily on April 17, unveiling the latest collection, L’Alba. Set against the island’s sun-soaked landscapes and historic architecture, the presentation promises to merge the brand’s signature flair with the unique energy of its Mediterranean surroundings. This marks a continuation of Pucci’s dedication to creating immersive, site-specific fashion experiences that connect collection and context.
Artistic Director Camille Miceli describes the inspiration behind the show: “Sicily has a magnetic energy that resonates with the Pucci spirit. The collection is an even deeper exploration of movement, colour and rhythmic silhouettes that will feel heightened by this transporting experience.” L’Alba celebrates a reawakening of the day, capturing the moment between night and dawn with graphic motifs, archival prints, and tactile textures that pulsate with life.
True to Pucci’s ethos of immediacy and connection, the collection will be available for purchase immediately following the show. This approach transforms the runway moment into a tangible experience for the audience, offering a vibrant souvenir of the Sicilian sunrise and a reminder of the brand’s enduring Italian heritage.
