Terrace takeover runs through July with design inspired by Marmo motif
Pucci has launched a seasonal takeover of Bar de la Croix Rouge in Paris as part of a branding initiative aligned with its summer programming. The installation, located in the Saint-Germain-des-Prés neighborhood on the Left Bank, will remain in place from June 1 to July 30.
The terrace of the bar has been redesigned using Marmo, Pucci’s signature print, which has been updated this season in a coral red tone. The activation serves as a visual reference to an Italian summer within a Parisian context.
An opening aperitivo was held on Wednesday, June 4, hosted by creative director Camille Miceli. The event included music from a DJ set and a temporary tattoo station offering designs inspired by the Marmo pattern. Guests included local artists, brand affiliates, and Parisians familiar with the label.
The bar’s location is a short distance from Le Bon Marché, where Pucci established a presence earlier in 2024. The installation forms part of a broader push to integrate the brand more visibly into the Paris retail and lifestyle landscape.
Bar de la Croix Rouge will continue to operate with the Pucci takeover design elements through the end of July.
