Review of Pucci ‘Marmo’ Spring 2025 Ad Campaign by Creative Director & Producer Al Dente and Photographer Drew Vickers with model Bibi Breslin
Pucci escapes into era-crossing opulence with its new Spring 2025 campaign lensed by photographer Drew Vickers.
Diving into the spirit of the brand’s new “Marmo” collection, Vickers’ escapist imagery explores an intersection of 70s Hollywood glam and coastal Italian serenity. The location of a modernist ranch in the California desert offers a film star’s getaway from the drama of Los Angeles. The hairstyling undeniably recalls Marilyn Monroe, but the makeup look taps into 90s heroin chic à la Angelina Jolie. Then Pucci’s prints, of course, are all psychedelic 70s.
The campaign transforms conceptual simplicity into a strong sense of narrative thanks to the smart synthesis of the creative team’s talents. Location, hair, makeup, model, and styling all come together to paint a portrait of a glamorous woman who is just as photogenic on the red carpet as she is getting away from it all – a quintessential Pucci muse.
Pucci Creative Director | Camille Miceli
Creative Direction & Production | Al Dente
Photographer | Drew Vickers
Model | Bibi Breslin
Stylist | Jacob Kjeldgaard
Hair | Eugene Souleiman
Makeup | Lucy Bridge
Casting Director | Piergiorgio Del Moro