Review of (designer/brand) Holiday 2025 Ad Campaign by Creative Director of Agency X with Photographer Johnny Dufort with model Lennon Sorrenti
Pucci’s Winter 2025 campaign doesn’t shout—it gleams. Photographed by Johnny Dufort with styling by Jacob K, the campaign turns the humble puffer into a sculptural study of form, pattern, and reflection.
At first glance, it’s a straightforward showcase: Lennon Sorrenti, mirrored against herself in an immaculate gray space, her body encased in swirling Marmo, Labirinto, and Orchidee prints. But Dufort’s mirrored compositions transform simplicity into illusion. Each pose becomes a symmetrical puzzle—half performance, half geometry—where print and posture converge to hypnotic effect.
Reflection becomes both metaphor and method. It doubles the energy of Pucci’s iconic prints while creating a spatial tension between fashion and perception. The mirrored surface acts like an optical amplifier, turning each look into a visual palindrome—clean, contemporary, and unmistakably graphic.
For Creative Director Camille Miceli, who continues to evolve the house’s language of movement and color, the campaign distills Pucci’s essence into a single visual idea. “As temperatures drop, Pucci rises to the occasion,” she says. “These pieces deliver warmth with an unmistakably Pucci point of view: energetic, graphic, and full of life.” The puffers and leggings may be practical, but the presentation is pure art direction—sleek, playful, and designed for the digital age. The shifting Pucci logo colors—purple, pink, orange—add an editorial punctuation mark, reinforcing the house’s chromatic DNA with confident precision.
If most winter campaigns aim to make you feel warm, Pucci’s makes you feel awake. There’s an alertness to its precision—a kind of visual caffeine where repetition sharpens rather than soothes. You can almost sense Miceli grinning behind the concept: the prints aren’t just worn, they’re refracted, multiplied, and sent spinning back at you like a disco ball engineered by Escher. It’s a reminder that even in the cold, Pucci never settles for cozy—it seduces through motion, mirth, and mirror play.
Pucci Creative Director | Camille Miceli
Photographer | Johnny Dufort
Model | Lennon Sorrenti
Stylist | Jacob K
Hair | Ryan Mitchell
Makeup | Min Kim
Casting Director | Piergiorgio Del Moro
Movement Director | MJ Harper