Puig posts €1.3 billion in Q3 sales and prepares new strategic plan for 2026
Puig reported revenues of €1.3 billion for the third quarter of 2025, a 6.1 percent increase on a like-for-like basis and 3.2 percent on a reported basis. For the first nine months of the year, sales reached €3.6 billion, up 7 percent on a like-for-like basis and 4.9 percent as reported, reflecting continued resilience across all business segments despite currency headwinds.
“Puig has delivered another strong quarter demonstrating the consistent execution and resilience of our portfolio in a dynamic market,” said Marc Puig, chairman and chief executive officer. “These results reflect our disciplined management and the sustained desirability of our brands as we enter the most important trading period of the year, even as we lap a very strong Q3 from last year.”
All divisions contributed to the company’s growth in the quarter. The Fragrance and Fashion segment rose 2.8 percent to €932 million, reflecting a normalization of the global fragrance market. Makeup revenues advanced 18.8 percent to €230 million, while Skincare climbed 10.5 percent to €135 million, buoyed by Charlotte Tilbury and Uriage.
By region, EMEA revenues grew 4.2 percent to €699 million, supported by strong demand for Derma and Charlotte Tilbury products. In the Americas, sales rose 2.3 percent to €464 million, with solid performance in the U.S. offsetting softness in Latin America. Asia-Pacific was a standout, with revenues up 35.8 percent to €134 million—now accounting for 10 percent of total revenue—driven by strong activations, the acceleration of niche fragrance brands such as Byredo and Penhaligon’s, and continued momentum from Charlotte Tilbury.
The company noted that niche fragrances continue to outperform the broader category, maintaining double-digit growth year over year. “It’s been more than 10 years that we’ve seen the niche category as the segment of the fragrance market that continues to grow faster than the overall category,” Puig said. “It remains the engine of growth among our brands.”
Puig reaffirmed its full-year organic revenue guidance of 6 to 8 percent growth, with expectations to finish in the midrange following a strong start to the fourth quarter. “We approach the holiday season with full confidence in achieving our full-year outlook, leveraging our strong execution capabilities, disciplined management, and exciting launches, including Carolina Herrera’s La Bomba,” said Puig.
Looking ahead, the company announced it will host its next Capital Markets Day on April 16–17, 2026, to outline its new strategic vision following the completion of its 2021–2025 plan.