Collection emphasizes clarity of movement and minimalist functionality
The second collaboration between Puma and Heliot Emil centers on movement, terrain, and focus. Described by both brands as a collection built around clarity through motion, the new offering is designed with performance and stripped-back precision in mind.
Every piece is rendered in black and merges utility with functional minimalism. Highlights include a sleeveless top and shorts designed as a uniform-like base layer, oversized accessories made to carry only the essentials, and footwear intended for use in demanding outdoor conditions.
The Deviate Nitro Elite Trail shoe has been reengineered with a one-piece upper and a quick-pull toggle closure system, replacing traditional laces for ease and efficiency. According to the brand, this adjustment shifts focus away from distraction and toward intentional movement.
The rest of the capsule features technically constructed garments such as a lightweight jacket and a performance vest. These pieces carry a utilitarian feel while being articulated and ergonomic — made to adapt with the wearer’s motion.
Puma x Heliot Emil will launch on June 14, 2025, via Puma.com and selected retailers.
