The Collaboration Blends Puma’s Archival Designs with KidSuper’s Artistic Flair
Puma has teamed up with Colm Dillane, also known as KidSuper, to launch a new collection that marries the worlds of fashion and football. The PUMA x KidSuper Sport Club collection draws on Puma’s rich football heritage and Dillane’s passion for the sport, featuring reimagined Puma archival silhouettes with a fresh, fashion-forward approach.
The collection introduces pastel colorways and contemporary aesthetics to sportswear, including updated versions of the Velophasis and Palermo sneakers. It showcases matching sets enhanced with garment dyeing, graphic jacquard knits, and motifs inspired by the iconic Puma King, all created in collaboration with KidSuper.
Among the standout pieces are the cut-and-sewn Track Jacket and Track Pants, characterized by bold color blocking and embroidered details. The Knitted Jersey and Shorts, crafted with a jacquard knit process, display striking graphic elements and a KidSuper Football Club badge. Additionally, the collection features a Cardigan with an allover print that abstracts human facial features and a Longsleeve and Skirt made from power mesh textile adorned with custom KidSuper artwork.
The footwear segment includes the Velophasis Nu and Palermo Nu sneakers, both updated with premium cashmere suede uppers and mesh underlays, featuring distinct Puma and KidSuper Studios branding. The Velophasis Nu also boasts distressed detailing for a vintage, pre-worn look.
Accessories such as a Bucket Hat, Duffle Bag, and Scarf complement the apparel, rounding out the collection that draws inspiration from the aesthetic and spirit of football.
The campaign for the collection, inspired by ‘90s classic mobster films, casts Dillane as the head of the Puma x KidSuper family, focusing on the tracksuits’ artistic expression and storytelling.
Set to launch on April 13, 2024, the Puma x KidSuper Sport Club collection will be available online at kidsuper.com, in-store, and through select retailers. A subsequent collaboration with PUMA Basketball is expected in May, continuing the fusion of sport and fashion.
