Review of Ralph Lauren ‘2023 US Open’ Ad Campaign
Ralph Lauren celebrates its 18th Year as the Official Outfitter of the US Open, continuing the brand’s long tradition of groundbreaking innovation, elevated consumer experiences and iconic fashion at the storied New York tournament.
Ralph Lauren has been the Official Outfitter of the US Open Tennis Championships since 2005, providing uniforms for over 215 on-court officials and 400 ball crew members, as well as offering a commemorative US Open collection of apparel and accessories for men, women and children.
Ralph Lauren returns to center court as the Official Outfitter and Sunglass Sponsor of the 2023 US Open. This year’s collection blends modern silhouettes with performance fabrics and details. Combing the brand’s timeless aesthetic with bold color and graphics, the Ralph Lauren ball crew Polo is inspired by authentic vintage rugby stripes, grounded in navy with pops of yellow and green. Ralph Lauren will offer two updated sunglass and eyeglass styles featuring the Pony player and US Open logos in navy and tortoise colorways, respectively. Building upon the Company’s commitment to sustainability, the ball crew Polo will once again be made with yarns derived from recycled plastic bottles. Continuing the program from 2022, Ralph Lauren and Wilson will work together to collect Wilson plastic tennis ball cans during the tournament, which will be recycled and utilized in future fabric production.
As a continuation of the Company’s comprehensive Create-Your-Own program, an exciting presentation of personalized Polo apparel and accessories, including Polo Shirts, Fleece, Caps, Tennis Towels, Water Bottles and Totes will be available for purchase through an innovative printing and embroidery process at the tournament and on RalphLauren.com. Customers on-site can enjoy the US Open experience while they wait for their designs to be printed and will receive a text message or email when their item is ready for pickup.
The full collection is available at select Polo Ralph Lauren shops and on-site at the US Open, as well as online at RalphLauren.com for the duration of the tournament.
