Ralph Lauren Fall 2025 Ad Campaign

Review of Ralph Lauren Fall 2025 Ad Campaign with Photographer David Sims with models Karolina Spakowski, Layla Etengan, River Klein, Sara Caballero

Ralph Lauren’s Fall 2025 campaign, photographed by David Sims, plants its boots firmly in the American West. Known for shifting seamlessly between polo fields, prep schools, and Park Avenue soirées, this season the house ventures toward wide-open landscapes and ranch-born romanticism. It’s a narrative that feels both expansive and intimate, offering a new horizon for the brand’s ever-evolving vision of American style.

The imagery is striking in its restraint and clarity. Karolina Spakowski, Layla Etengan, River Klein, and Sara Caballero inhabit their roles with quiet poise — polished yet unpretentious. A Stetson paired with a polka-dot bow and crisp carnation boutonnière distills Lauren’s ability to balance masculine tailoring with feminine detail. A black leather Chesterfield sofa improbably stationed in a grassy meadow becomes a stage for lace gowns and equestrian boots, reminding us that in Ralph Lauren’s universe, refinement belongs everywhere.

Sims’ lens captures a dialogue between raw landscape and refined wardrobe. The clothes never overpower the setting, nor do they disappear into it; rather, they create an elegant tension. Meryl Griffith’s styling plays to this harmony — layering velvet jackets, crisp shirting, and flowing dresses in a way that feels grounded but never costume. Hair by Esther Langham and makeup by Diane Kendal reinforce this natural sophistication, the models appearing both timeless and contemporary.

The campaign succeeds in reimagining Western tropes without slipping into parody. This is not a costume drama, but a conversation between heritage and modernity. Still, Ralph Lauren does romanticize the frontier, leaning into its cinematic mythos more than its realities. Yet Lauren has never been a documentarian of America; he is its mythmaker. And here, the myth is one of elegance carried westward, as if the prep-school blazer and cowboy boot always belonged together.

What makes this campaign resonate is its restraint. There’s no need for spectacle when the balance of tailoring, lace, and landscape already tells a story. It’s not about escaping tradition but expanding it — proof that Ralph Lauren can pivot from ivy and tennis whites to prairies and wide-brim hats while remaining unmistakably himself.

In the end, Ralph Lauren offers us a familiar promise with a fresh setting: the American dream, styled and staged with care. It’s a dream that still looks very good in velvet.