Ralph Lauren celebrates the festive season through a lens of black-tie elegance with its new Holiday 2023 campaign. The campaign was shot by photographer Steven Pan.
Pan’s imagery takes shape as classically elegant portraits captured before a simple gray studio backdrop swathed in a dramatic play of light and shadow. The styling similarly reaches for the heights of classic elegance, with velvet evening jackets, floor-sweeping black gowns, and white bowties. Even the brand’s iconic teddy-bear sweater gets an adorable formal treatment.
Though it is executed with the same aesthetic, the accompanying short film introduces some welcome warmth and personality. The stars reflect on the simple but beautiful pleasures of the season, like spending time with family or dancing with the person you love, while the still and serious portraits transform into moving moments of intimacy and connection.
Uniting cocktail-party formality with the meaningful moments of connection that those events are really all about, Ralph Lauren puts the upper echelon of its signature offerings to work creating a mood of graceful holiday splendor.
Photographer | Steven Pan Models | Akon Changkou, Caroline Trentini, Charles Oduro, Felice Nova Noordhoff, and Juhyung Kang
WHERE FASHION GETS CREATIVE
Press ESC to close
This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.