RE/DONE Fall 2025 Ad Campaign

Review of RE/DONE Fall 2025 Ad Campaign by Photographer Morgan Maher with models Meadow Walker and Grace Burns

RE/DONE sets its Fall 2025 campaign high in the Hollywood Hills, with friends of the house Meadow Walker and Grace Burns bringing the collection to life. Shot by LA-based photographer Morgan Maher inside John Lautner’s Harpel House, the campaign captures a relaxed yet intimate energy that blends mid-century architecture with Americana nostalgia.

The imagery unfolds in a series of casual moments—lounging on patterned rugs, jumping by the pool, strumming guitars, or simply hanging out in denim and knitwear—that mirror the ease of late summer days turning into fall. This sense of candidness references Grace’s own photography series, lending the campaign a personal and authentic tone. The result feels simple, but sweet and fun, more about genuine friendship than high drama.

The collection itself taps into heritage and versatility. Denim is front and center with elongated silhouettes like the Blondie, MaryLou, and Slim Cig jeans, alongside the debut of the Rewind Jean, reversible in denim and camo. Beyond denim, the wardrobe expands into collegiate and vintage-inflected pieces: cropped bombers, varsity jackets, suede fringe, and collector’s items such as a 1950s leather motorcycle jacket and 1960s Ray-Bans. Lived-in cashmere, lace-trim camisoles, and ribbed Hanes tees round out the softer side of the collection, balancing rugged authenticity with easy femininity.

While the campaign doesn’t break new ground conceptually, its straightforwardness works in favor of the brand’s ethos. The relaxed intimacy of the setting and the natural chemistry between Walker and Burns make the collection feel wearable, personal, and rooted in a lifestyle that blends nostalgia with contemporary ease.