Re/Done X Pam Spring 2024 Ad Campaign


Spring 2024 Ad Campaign

Review of Re/Done “Re/Done X Pam” Spring 2024 Ad Campaign by Creative Agency Jacobs+Talbourdet-Napoleone with Photographer Lea Colombo with model Pamela Anderson

Denim upcycling brand Re/Done teams up with the iconic Pamela Anderson for a special capsule and campaign that balance 90s nostalgia with a new mindset. The campaign was lensed by photographer Lea Colombo.

Co-designed with Anderson, the capsule recaptures some of the star’s most iconic style staples, from low-slung bootcut jeans to baby tees. Each piece is crafted with eco-conscious practices, including the brand’s signature denim recycling, as well as vegan leather and low-wash processes.

Featuring Pam herself, Colombo’s campaign imagery also takes a nostalgic approach, channeling fashion editorial photography of the 90s. The simple studio portraiture manages to achieve high energy and impact through the genuine spirit of fun that its star brings.

From being the latest face of Proenza Schouler to appearing on red carpets and magazine covers (often with a standards-defying makeup-free look), Pamela Anderson has been undergoing something of a renaissance recently. It’s a smart move for Re/Done to invite the star to remix some of her most beloved style moments with a forward-thinking ethic and attitude, and the campaign captures this spirit with directness and fun.

Agency | Jacobs+Talbourdet-Napoleone
Photographer | Lea Colombo
Model | Pamela Anderson
Stylist | Katie Burnett
Hair | Ryan Mitchell
Makeup | Cyndle Komarovski

Senior Fashion Writer | The Impression