RE/DONE Summer Ad Campaign

Review of RE/DONE Summer 2025 Ad Campaign by Photographer Zoë Ghertner with model Alessandra Ambrosio

RE/DONE‘s Summer 2025 campaign, featuring Alessandra Ambrosio and shot by Zoë Ghertner in Malibu, is a beautiful celebration of summer’s relaxed charm. Shot at Paradise Cove in Malibu, it showcases RE/DONE as more than just a clothing brand, but as a lifestyle—one that values ease and timeless style.

The brand keeps it simple: denim, sand, and the suggestion of a day unfolding slowly. Ambrosio is shot in natural light, mid-motion, styled in faded vintage pieces that showcase RE/DONE’s ongoing emphasis on reworked classics. The campaign feels less like an ad and more like a memory you reimagine yourself living. From unposed moments at the beach to the styling of the pieces and Ambrosio’s relaxed demeanor, the stills reinforce a feeling of comfort and simple summer joy. It’s all about enjoying those slow moments of the season.

The Malibu setting is a quiet strength that matches the brand identity, making everything feel authentic and effortless. It’s a move that avoids being overly flashy, and instead highlights a more mature and relatable kind of beauty that comes from feeling good in your own skin. Even with room for a bit more tension or storytelling, the images don’t overreach, providing clarity that gives it a soft, focused confidence.

Ultimately, the RE/DONE Summer 2025 campaign is a gentle and appealing invitation to embrace the spirit of summer. It reinforces their overarching identity that champions enduring style and the simple pleasures of life, leaving us with a lasting impression of laid-back California cool. It stays consistent with its brand value and doesn’t need to be groundbreaking, because it knows exactly who it’s speaking to.