Earth tones, inspired by the natural beauty of our planet, continue to make a profound impact in the world of design. This timeless palette draws from the rich hues found in nature, encompassing a range of warm and muted shades such as browns, greens, grays, and other earthy tones. The term “earth tone” gained popularity during the environmental movement of the 1970s, as individuals sought to reconnect with the earth and embrace a more organic and sustainable way of living.
One of the remarkable qualities of earth tones is their ability to evoke feelings of warmth, comfort, and stability. These colors have a versatile nature, effortlessly complementing various design styles, including boho as seen at Etro, traditional as seen at Fendi and Ami, modern as seen at Louis Vuitton, and minimalist as seen at Dries Van Noten and Lemaire.
Beige, taupe, khaki, olive, moss, and stone are among the most widely recognized earth tones. When used together, they create a cohesive and harmonious color palette that echoes the beauty of the natural world.
While earth tones are often associated with nature, they can also be skillfully integrated into urban and industrial settings, bringing a sense of balance and serenity, forging a deeper connection with our planet and promoting a harmonious coexistence with the world around us.
Fendi
Dries Van Noten
Louis Vuitton
Zegna
