The Moncler Chairman and Creative Director Is Recognized for Innovative Leadership by the BFC
The British Fashion Council has announced that Remo Ruffini, chairman, chief Executive, and creative director of Moncler S.p.A., will be honored with the Trailblazer Award at The Fashion Awards 2024. The event will take place on December 2 at the Royal Albert Hall in London. The Fashion Awards, organized by the BFC, are a key fundraiser for the BFC Foundation, celebrating fashion’s impact at the intersection of culture and entertainment by spotlighting creative talent and industry-defining achievements.
Ruffini is being recognized for his innovative leadership and creative vision in steering Moncler’s evolution, particularly through groundbreaking initiatives like the Moncler Genius platform. His work has redefined Moncler’s global presence and set new standards in the luxury sector.
Since acquiring Moncler in 2003, Ruffini has repositioned the brand, transforming its identity from a down jacket specialist to a luxury powerhouse while preserving its heritage. His strategic direction, combining business acumen with a dynamic creative approach, led to Moncler’s public listing on the Milan Stock Exchange in 2013 and the acquisition of Stone Island in 2021, further expanding Moncler’s influence under the Moncler Group.
In 2018, Ruffini introduced Moncler Genius, a platform redefining luxury fashion through collaborations with leading designers like Craig Green, Jonathan Anderson, Richard Quinn, and Simone Rocha. The platform has since grown to include partnerships across industries such as art, music, and entertainment, engaging wider audiences and enriching Moncler’s cultural relevance. In October 2024, Moncler presented “The City of Genius” in Shanghai, a groundbreaking activation featuring talent like Edward Enninful, Donald Glover, Willow Smith, and A$AP Rocky, which closed Shanghai Fashion Week and set new benchmarks for creative partnerships.
Caroline Rush, Chief Executive of the British Fashion Council, praised Ruffini’s transformative work: “We are thrilled to honour Remo Ruffini with the Trailblazer Award for his immense contributions to the fashion industry and continued commitment to championing British design talent on a global stage. Ruffini has reimagined Moncler’s approach, building a brand that wholeheartedly embraces creativity, innovation and collaboration across disciplines, ultimately setting a new standard for the luxury industry entirely. His work with Moncler Genius exemplifies the pioneering spirit at the very core of this award and we are so excited to celebrate with him in December.”
Reflecting on the recognition, Ruffini said: “Creativity lives where dreams meet energy. This is how we build our creative vision in Moncler, in a constant pursuit of the extraordinary. I’m grateful to the brilliant minds – both within and beyond the company – who’ve joined us on this journey, and am excited for those yet to come, each sharing their unique ‘genius’ in shaping our creative journey together.”
The Trailblazer Award celebrates innovators whose contributions in the past year have significantly influenced the fashion industry. Ruffini’s accolade builds on his previous recognition as “Business Leader” at The Fashion Awards in 2019.