Automobili Lamborghini and Rhude release their new collaboration designed in honor of the first all-terrain super sports car, the Lamborghini Huracán Sterrato.
The partnership, unveiled firstly in Miami during Art Basel 2022, and then expounded on during the Rhude Fall 2023 Runway Show, sees a capsule collection rendered with Rhude’s signature premium finishes, Villaseñor’s eye for pacesetting design, and both houses’ distinct branding. The collaboration celebrates the Huracán Sterrato.
The Rhude x Automobili Lamborghini capsule collection has been expressly created to reflect the design innovation and cutting edge style synonymous with both our brands. This is just a taste of what’s to come
– Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini
Villaseñor has long been drawn to autosports and high-performance cars. Lamborghini, in particular, holds special meaning: the designer both drives an Urus, Lamborghini’s Super SUV, and lives and works in the brand’s home country of Italy.
Cars and Fashion are two of my favorite life joys, being able to marry these fields in a modern and intriguing approach excited me, I’m so thrilled for the world to see what we cook up here. Can’t thank the Lamborghini team enough for believe in my vision and letting me bring this to life
– Rhiugi Villaseñor
The capsule features jackets, cargo pants, polo shirts, shorts, tees, flat-brim hats, “soft toolbox” duffels and more. It fuses influences from different cues, melding a military surplus aesthetic–with a focus on canvases and twills–and direct links to Lamborghini’s automotive legacy, such as with vent mimicking details on the back of a half-zip anorak (these are inspired by the lines on Lamborghini’s original Countach model, which was produced from 1974 to 1990, as well as those on the Huracán Sterrato).
